Online Program Management
Delivering Smarter OPM Services With Every Interaction
Launching and managing a successful online program is about more than just out-shouting the competition. Our approach to online program management services is focused on engaging quality students, using our proven methodology and adapting our best practices to help us and our partners reach mutual goals.
The AC Formula. It’s a set of proven methodologies and technology that fluidly adjusts to how students are actually engaging with your program today. Our media and marketing plans are proactive and data driven, with the goal of creating a student engagement experience that distinctively reflects your university’s brand and academic standards.
We offer flexible partnerships, including full-service bundles like a traditional OPM, as well as unbundled and fee-for-service pricing, giving you the power to determine how our services can best help achieve your goals.
Our OPM Services
We handle the heavy lifting of marketing, recruitment, course development and student support, but you know your brand and program best. You will collaborate directly with our editorial, research, design, marketing strategy, course development and enrollment teams to ensure that everything we create on your behalf will be informed and enhanced by your knowledge and ideas.
Discover more about each of our services below.
Our in-house research team will assess the viability of your new program and proactively recommend enhancements to ensure its long-term success. We consult on a range of factors, such as identifying curriculum enhancements such as new courses or concentration development opportunities when we see gaps in the market. New Program Viability Analysis When we think about the future of learning, we think of flexibility — giving students more options for how, when and where they want to pursue education. Likewise, it’s critical to have an eye towards employer’s rapidly evolving skills gaps and marrying an educational offering to meet their needs.
Non-credit certificate programs and short courses offer a faster and more focused way for people to get key skills for their careers. As interest for non-degree and other skills-training programs dynamically intensifies, we will partner with you to build cutting-edge programs from the ground up.
We create a robust curriculum blueprint for your certificate program, mapping assignments to the specific core competencies and learning objectives you want your students to develop. From there, we connect our instructional designers with your subject matter experts to create engaging learning experiences.
And, through our research-backed, iterative approach, we’ll help you anticipate the market’s interest with the ideal certificate program offering. Upskilling With Certificate Program Design & Development (Non-Credit) Our course design and development approach starts with your vision. We work with your subject matter experts to identify the key learning objectives and assessment strategies for their course, and our instructional designers build varied, multimedia course content to accomplish your goals and keep your students engaged.
Throughout the process, we’ll work with you to ensure the curriculum and course content aligns with your desired learning objectives and that our students receive a quality of education at the highest standard. Course Design & Development (For-Credit) Our marketing and recruitment strategy takes our proven methodology to determine where and how to best attract quality students and then adapts and adjusts, in real-time, to actual prospective student behavior.
Our specialists in paid search, search engine optimization (SEO), affiliate marketing and social media are collaborative, creative thinkers who are insatiably curious and eager to match their approach based on actual performance data, as well as qualitative insights from other teams, our partners and prospective students.
Whether it be career data from our research team or prospective student feedback from our enrollment team, we’ve programmed data-inspired agility directly into our approach. Marketing & Recruitment From email campaigns to comprehensive program websites, our in-house editorial and design teams are experienced in developing a full suite of marketing materials, while integrating creativity with quantitative insights throughout their work.
Our road-tested creative approach aligns with your university’s brand to build authentic messages that consistently connect. In-house design and content services teams follow our proven playbook for success, applying ongoing A/B testing, search marketing insights and behavioral research to keep prospective students engaged. Creative Content & Design Services We promote your program to our network of corporate partners, including over 1,000 companies and organizations across over 60 industries — reaching more than 20 million working professionals. Our business development team will also target new corporate partners that align with your program offerings to add to our portfolio. Our proprietary network will generate highly qualified applicants with All Campus supplementing the cost of tuition* which serves AC’s mission to bring down the cost of higher education.
We bolster the impact of our corporate partner network with dedicated sales and marketing support. Our team develops recruitment materials specific to prospective students through our corporate partnerships, including website content and flyers to attract initial interest as well as a comprehensive email nurturing campaign to guide them through the admissions process. Corporate Partnerships You can expect your All Campus enrollment specialist to become such an integral part of your team that you’ll forget they aren’t a university employee. We roll up our sleeves and immerse ourselves in your program, staff and culture. Our specialists never speak from scripts, just their passions, genuinely bonding with students to inspire connections that reflect your on-campus culture and that boost your retention rates. Enrollment Services Attracting motivated students is only the first step. Providing them with the support they need to reach their goals is also critical to long-term success.
Our retention process begins with coaching before classes start so that students have the appropriate expectation of the academic rigor and time commitment needed for success. We also encourage students to build support from within their own network of friends and family. And, we monitor for signals that they may be at risk of dropping classes or taking a leave of absence, allowing our retention team to proactively help students navigate their future. Student & Retention Services It is critical to stay ahead of the trends in the rapidly evolving higher education landscape. Throughout our partnership, our in-house research team will provide updated competitive intelligence and analysis, offering recommendations on everything from admissions to curricular adjustments and enhancements. Our research team can also work in close coordination with our marketing experts to develop research surveys for accepted students and graduates to gain insight into student behavior, challenges, and preferences.
Plotting your long-term future in the dynamic virtual space requires trust and open communication. We will always lead you down the path we believe will be most fruitful, and we’ll always be candid with you, welcoming the same honesty in return. Program Consulting
* For revenue share partnerships only