Marketing & Recruitment
Agile Marketing That Brings More to You
The AC Formula is the cornerstone of our marketing and recruitment initiatives. We set the stage with our proven methodologies, then use your goals and your institution’s distinctive brand to complete the scene. With this framework, we design robust, customized marketing and student recruitment strategies to bring the right students to your virtual campus.
Once we calculate the best approach for meeting your enrollment targets, we continuously optimize our efforts to reach your short-term goals and realize your program’s long-term future. Your AllCampus team — a talented mix of internal experts and strategists across paid media, content development, design and search engine optimization (SEO) — work closely together to test and share their insights cross-functionally, ensuring that our data-inspired philosophy supports every investment in time and dollars we make into your program.
Here’s a breakdown of the services we provide to leading institutions across the country:
Paid Search and Social
Your ideal student is combing the internet for an online program that meets their needs, and we make sure that yours is visible when the right student searches for it. Our marketing experts combine a multichannel mindset with continuous optimization for a paid search and social media strategy that consistently brings you results.
Niche and Affiliate Media
We place your program right where your core audience is, tailoring the content we create to suit their specific expectations. Our designers create eye-catching display banners and emails. Our content teams conduct exclusive interviews and write articles for relevant publications and associations, building brand equity and spreading awareness of your online program.
Search Engine Optimization
Our search engine optimization (SEO) team creates the strategy for increasing your program’s position in search rankings and ensures we maintain those gains regardless of Google algorithm changes or other market shifts. Our SEO strategists work closely with our core of talented AllCampus writers to create relevant, topical content that draws fresh prospects.
Give yourself a break from DMs and posts. We can take the reins on your social media accounts. Aligned with your social media guidelines, our strategists develop posts that earn you more likes, more shares and more followers. On the back end, we use social listening, research and content performance reviews to keep your social media feeds and strategy at their best.
Balance is the key to our nurturing strategy. We create email campaigns for your online program that showcase the unique qualities of your institution. By crafting engaging, informative emails about careers and field information, we help prospective students envision the success that completing your program can bring them.
Webinars help you further nurture prospective students with real-time connections. Face-to-face interaction is invaluable: it gives faculty and admissions the opportunity to elaborate on program highlights and admission requirements, answer questions and encourage students to apply. AllCampus takes care of the heavy lifting; all you need to do is bring your enthusiasm.
Technology changes, and new platforms come and go. When it comes to expanding your reach, we’re always looking at what’s ahead and thinking about what’s next. We’re evaluating green space to find where your audience is and your competitors aren’t, searching for the next influencer- or TikTok-style sensation, so your program can stand alone.
Marketing That Distinctively Reflects Your Brand
Your university has earned its reputation, and our approach lets us build on that recognition, highlighting your program’s position in its unique market. Our marketing and student recruitment strategies boost your program’s visibility across multiple channels and amplify your voice.
Given today’s students are more connected and have more education options to choose from than ever before, visibility and awareness are top challenges in higher education marketing. As prospective students look for their ideal academic program, they’re scouring the internet for information to find exactly the right one.
We ensure that yours will be the program they want to learn more about, and we continue building their interest throughout the admissions process.
What is your ideal student like? Let us know, and we’ll help you find them.
Contact us to learn more about our services and the work we do for our university partners and their programs.
If you’re interested in partnering with AllCampus, tell us more about your goals and the challenges you’re facing. We’d love to discuss how we can help you navigate them.
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