Press & Insights

Testing the Effectiveness of Rankings in Search Ad Copy

In Q3 of 2020, the AllCampus digital marketing team ran ad copy that promoted one partner’s top-5 U.S. News ranking within its discipline. It was expected that this copy would perform well, as the long-standing prestige and general awareness of university rankings suggests they matter to prospective students when selecting an online master’s program. However, we were surprised to see this copy significantly outperformed by an ad that mentioned the ability to study and work at the same time.


AllCampus Welcomes Dee M. Robinson to Advisory Council to Continue Expanding Upskilling Offerings

Seasoned executive and visionary leader will also help with expanding AllCampus’ corporate partnership network Chicago (February 8, 2022) –– AllCampus, which partners with leading, traditional higher education institutions to grow online enrollment and maximize market share, today announced the addition of Dee M. Robinson to its advisory council as the company expands its offerings in […]


AllCampus Announces Five Visionary Higher Education Leaders to New Advisory Council

The council will advise current and prospective AllCampus university partners on the development and design of their online graduate degree and certificate programs Chicago (October 6, 2021) –– AllCampus, which partners with leading, traditional higher education institutions to grow online enrollment and maximize market share, today announced the appointment of five visionary pioneers in higher […]


AllCampus Welcomes Rachel Hamann as Director of Market Research

Research expert will oversee the design and execution of the company’s custom market research studies Chicago (September 14, 2021) –– AllCampus, which partners with leading, traditional higher education institutions to grow online enrollment and maximize market share, today announced the appointment of Rachel Hamann as Director of Market Research. In this role, Hamann will oversee […]


AllCampus Expands Corporate Partnerships Team With Two New Hires

Kevin Schembri and Eugene Chan join AllCampus to grow the company’s already-vast network of corporate partners Chicago (September 13, 2021) –– AllCampus, which partners with leading, traditional higher education institutions to grow online enrollment and maximize market share, today announced two new hires to its corporate partnership team as the company expands its extensive network […]


AllCampus Welcomes Michael Caruso as Manager of Instructional Design and Project Management

Learning and instructional design veteran to join AllCampus’s course design and development services team, helping partner institutions develop and launch online courses and programs Chicago (September 8, 2021) –– AllCampus, which partners with leading, traditional higher education institutions to grow online enrollment and maximize market share, today announced the appointment of Michael Caruso as Manager […]


Upskilling: The Next Revolution in Higher Education

In the business world, we’re navigating an acceleration in digital innovation, and that same trend is taking shape for our universities. New approaches and technologies rapidly rise to prominence and disrupt entire industries seemingly overnight. Organizations that both leverage and stay ahead of these shifts — the Amazons and Apples of the world — are […]


How AllCampus Exceeded Enrollment Expectations for Law School Master’s Programs

Online programs have transformed higher education, empowering students to take courses from top thinkers in almost any field while working in a different state or on another continent. But to build online learning initiatives that thrive for years to come, universities must be able to routinely get in touch with prospective students, wherever they are, and guide them through the admissions process. Recalibrating a university’s marketing and enrollment efforts for this new era can be tough, and the challenges are exacerbated when it comes to launching and growing an online degree in a highly specialized or emerging area.