Research expert will oversee the design and execution of the company’s custom market research studies
Chicago (September 14, 2021) –– AllCampus, which partners with leading, traditional higher education institutions to grow online enrollment and maximize market share, today announced the appointment of Rachel Hamann as Director of Market Research. In this role, Hamann will oversee the design and execution of custom market research studies on the market viability of university programs and trends in online education.
“As one of the few online program managers with a large in-house research team, we couldn’t be more excited to bring Rachel on as Director of Market Research,” said Joe Diamond, CEO of AllCampus. “The insights from the research team fuels every aspect of AllCampus’s business and the services we provide to our partner institutions. Rachel’s exemplary background in higher education research will take our offerings, including our program consulting services, to the next level.”
With a decade of experience in research across higher education and public policy, Hamann will lead AllCampus’s research team, working collaboratively with university partners to deliver research and data-driven recommendations that highlight outcomes for professional growth. She will also oversee AllCampus’ research and design data collection while providing professional reporting and insights to both internal and external stakeholders.
Prior to joining AllCampus, Hamann served as a senior content director at Hanover Research, where she led a team of directors and shaped strategic initiatives to improve client retention and talent management. In her role, she serviced a wide range of university clients, leveraging multiple methodologies to support institutional priorities.
“I’m eager to join AllCampus during such an exciting period of growth, both for the company and the research team,” said Hamann. “This is such a talented team of individuals who share my same passions for data and higher education research. I’m looking forward to working closely with our partner institutions to deliver data-driven online program solutions that meet their needs and those of their students.”
Through comprehensive program and job market analyses, AllCampus’s research team provides detailed insights so that its university partners have a complete picture of where their program(s) stand compared to those offered by competitive institutions regionally and nationally.
AllCampus’s research analysts strategically gather information from a variety of sources –– including the market, student and faculty surveys, and social listening tools –– and combine it with its proven proven methodologies and technology to identify the program’s strengths and goals, then develop a marketing and recruitment strategy to meet those goals. As a result, AllCampus collaborates closely with university partners to determine the best path for long-term success of each and every program.
For more information on AllCampus’s corporate partner network, please visit: https://www.allcampus.com/online-program-management/new-program-viability/.
AllCampus creates value for leading universities by expanding their reach and cultivating relationships with students who seek to advance their lives through education. It offers comprehensive, tailored online program management (OPM) services, powered by industry-leading technology — all with the university’s unique identity and brand top of mind. It has built its reputation on delivering measurable results, being an honest broker, and providing high levels of service to its two primary constituencies: prospective and enrolled students, and university administrators. AllCampus’ deep research, powerful insights and understanding of current job market and employer needs helps its partners tailor their offerings to optimize student outcomes and return on investment. The company’s flexible payment and service options include bundled or unbundled offerings and fee-for-service management or a customized low and sustainable revenue share plan.