Renda Lederer is a Sales Director for All Campus. She sells partnerships that help traditional colleges market online programs, online lead generation, retargeting and display advertising. Renda began her career with All Campus’ former parent company, Alloy Education. With Alloy, Renda sold many forms of advertising to the college market including print, online, outdoor, direct marketing, sampling, and promotions. Formerly from Chicago, Renda now lives and works in Connecticut. She graduated with a degree in Mass Communications from Virginia Commonwealth University.