Matthew is an experienced search engine optimization manager who has developed into a leader alongside this dynamic field. In his role at All Campus, Matthew manages a team of SEO specialists who have demonstrated experience increasing leads and sales to our partner’s webpages. Matthew is responsible for increasing blog posts, working with media buyers to add backlinks and continuously optimizing on-site content. He also manages both A/B and multivariate content testing efforts and collaborates with our paid search team to kick-off and increase organic site traffic via keyword research and content refinement.
Matthew also has experience as a web developer where he has served as the sole front-end developer at SurePayroll, a software company for small businesses that has since been acquired by Paychex. His technical skills run the gamut, including a suite of Google SEO tools, Ahrefs, VWO and WordPress. Matthew earned a bachelor’s in communications from Northern Illinois University.